Privacy Policy

1. Scope and Purpose of Policy

You should carefully review this privacy policy before using this website. By using this website or taking advantage of any service accessed through this website, you signify your assent to this privacy policy. If you do not agree to this privacy policy, please do not use this website or our services accessed through it. 

Beiersdorf, Inc. (“Beiersdorf”) respects the privacy of its users and recognizes the importance of providing a secure environment for them. Beiersdorf knows that you care how information about you is used and shared. This privacy policy describes how Beiersdorf collects, stores, and uses the information you provide on this website. You should carefully review this privacy policy before using this website or services provided through this website. This privacy policy applies only to information collected through this website and not to any information collected from us or through us offline. Please note that, when you link to other websites from this website, this privacy policy does not apply to, and cannot control the activities on, those other sites. Please check those websites for their own privacy policies.

2. Changes to Policy

This privacy policy may change from time to time, so please review these terms periodically to ensure that you are aware of any changes.  Your continued use of this website will signify your acceptance of any changes.

3. Collection of Personal Information

When you are asked for information while on this website, you are sharing that information with Beiersdorf, its parent, and its various affiliates and sister companies, unless specifically stated otherwise. As a result of that sharing, you may receive communications from any of those Beiersdorf affiliates. In addition, some services offered by Beiersdorf through this website are provided in conjunction with third parties with which Beiersdorf has a business relationship. If your Personal Information is being collected by a company other than Beiersdorf, you will be so notified at the time that the process for the collection of that Personal Information is initiated. If you do not want to have your Personal Information so shared, please do not elect to use the service or facility for which that Personal Information is collected.

Beiersdorf collects information from you when you register on this website, respond to a survey or to a communication such as an email, or use other services on this website. Those other services may include, for example, the creation of a profile page, participation in forums or the provision of facilities to permit you to post media content such as images and text. Beiersdorf stores that information or may use third parties under contract.

Beiersdorf collects two different types of information: general demographic information and personal identifiable information. Beiersdorf uses certain technologies described in Section 7 below to collect non-identifiable information about you.

Some of the information that Beiersdorf collects from you is defined as personally identifiable information about an individual, as more particularly described under applicable privacy laws (“Personal Information”). Personal Information may include, without limitation: your name, age, mailing address, email address, telephone number, information concerning your interests, occupation, product uses and preferences, and other demographic information that could help identify you. If you have set up an account that is password protected or for any other purpose for which a password is needed, that password is also part of your Personal Information.

4. Collection of Other Types of Information

For some activities, your web browser or client software may transmit certain geographic information or information regarding your computer to Beiersdorf.  Beiersdorf may use that information to generate aggregate statistics about our user community and may provide that information to advertisers and other parties with whom Beiersdorf has a business relationship. In addition, Beiersdorf may use any such information for security, system integrity (the prevention of hacking and other improper or unlawful activities), or enforcement purposes.

Beiersdorf may also identify and track your Internet protocol (“IP”) address. An IP address is the unique number assigned to your server or internet service provider (“ISP”).   Beiersdorf may track those IP addresses for system administration purposes, to report aggregate information, site tracking, security purposes, or to prevent our data and servers from being damaged.

When you visit this website, Beiersdorf may automatically collect and store the following types of non-personally identifiable information received from you: (i) information from server logs found on your browser; (ii) click-through statistics; (iii) your country; (iv) the type of web browser you are using to access this website; (v) the type of operating system you are using; (vi) the name of the domain and host from which you access the Internet; (vii) the date and time you access this website and the duration of your visit; and (viii) the Internet address of the site from which you linked directly to this website (“Automatically Collected Information”). Automatically Collected Information typically provides us with a greater understanding regarding the use of this website, including which pages are the most popular with our visitors. That information also allows us to determine if this website is working properly and to make changes to the website that allows users to have better experiences on the website. Beiersdorf collect that information and track it for statistical purposes. Beiersdorf does not use it to identify or to market to a particular user. For more information please see Section 11.

5. Security of Personal Information

Beiersdorf has taken reasonable steps to provide that all Personal Information collected through this website will remain secure. In addition, Beiersdorf will take reasonable steps to require that third parties receiving transfers of Personal Information will provide sufficient protection of that information.

You can help Beiersdorf to protect your Personal Information by: (i) using a secure web browser; (ii) not sharing any password or log-in data with others; and (iii) changing your password frequently.

6. Use of Personal Information

The Personal Information you provide allows Beiersdorf to do the following: (i) fulfill your orders for goods and services; (ii) alert you of new products or services, features, updates and enhancements; (iii) handle your customer service or technical support questions or issues; (iv) personalize your experience while using our services; (v) deliver the type of content, product offerings and promotions in which you are most interested; and (vi) notify you of upgrade opportunities, contests, promotions, or special events and offers. Beiersdorf may enhance or merge the Personal Information collected at a Beiersdorf website with data provided by others.  Beiersdorf does not sell, rent, license, trade or exchange Personal Information with or to any third parties, except as otherwise provided in this privacy policy.

Beiersdorf may share your Personal Information among its affiliates worldwide. They may use your Personal Information to offer products and services to you consistent with the purposes identified in this privacy policy. Beiersdorf may use your Personal Information for internal marketing, profiling or demographic purposes, so as to adapt products and services to better to suit your anticipated needs.

7. Use of Cookies and Pixel Tags

A cookie is a small bit of computer code that Beiersdorf sends to your computer and is stored on your hard drive. It allows a website to transfer bits of information to your computer for record-keeping purposes. A cookie stored in your computer can be used to “remember” specific data items such as your password or operational information, such as the fact that you have already subscribed to the full version of a particular online game. That allows Beiersdorf to speed up your future activities, saving the time you would normally spend entering information such as your password or subscription information. In addition, Beiersdorf may use cookies to retrieve user information for promotional, marketing, or security purposes.

Pixel Tags, also known as a clear GIF or web beacon, are an invisible tag placed on certain pages of the Site but not on your computer. When you access these pages, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. Beiersdorf uses pixel tags for Site analytics, site crawling across Beiersdorf’s network of sites and to serve you more relevant Content and ads based upon your historical behavioral patterns. If you turn off cookies the pixel tag will simply detect an anonymous Site visit.

8. Disclosure of Personal Information to Third Parties

Beiersdorf may need to disclose items of your Personal Information to third-party vendors to fulfill product orders or prizes, to process mailings, or to process, analyze, or store data on Beiersdorf’s behalf. Those third parties are not authorized by Beiersdorf to use or disclose your Personal Information for any purpose other than for use in connection with the provision of services designated by us or the delivery and processing of orders for goods. Beiersdorf will take reasonable measures to have those third parties maintain the confidentiality, security, and integrity of the Personal Information they obtain from it.

Beiersdorf reserves the right to disclose your Personal Information as required or permitted by law. This includes, but is not limited to, a response to a subpoena, court order or other legal process, or in special cases when there is reason to believe that disclosing Personal Information is necessary to identify, contact, or bring legal action against you if Beiersdorf believes that you may be violating your agreements with it (including, without limitation, any applicable terms of use), or may be causing injury to, or interference with, Beiersdorf, any other user of this website or any service, the general public or other third parties. You may be asked whether you wish to receive information from third parties; upon your consent, Beiersdorf or those third parties may use your Personal Information to contact you. However, Beiersdorf cannot control the activities of third parties to whom it provides data. Beiersdorf cannot guarantee that they will adhere to similar privacy and security procedures.

9. Transfers of Personal Information

The Personal Information you provide to Beiersdorf may be transferred as an asset in connection a merger or sale involving all or part of Beiersdorf or as part of a corporate reorganization, stock sale or other change of control. As part of its business operations, Beiersdorf may transfer Personal Information to recipients in countries that do not provide the same level of legal data protection as the country from which you access our website or services. By using Beiersdorf’s website or services, you consent to the transfer of Personal Information and to the processing by Beiersdorf of that Personal Information.

10. Management of Your Personal Information

At the time you provide personal information, Beiersdorf will give you the option of declining any future offers or information about new products, promotions, or services. In addition, many of the messages that Beiersdorf may send you, including electronic newsletters, have procedures within them to cancel the receipt of similar information in the future or later editions. You may also be given the opportunity to “opt out” of certain features or functions.

11. Personal Information Collection of Children

This website is not intended for children. We do not knowingly collect, use or disclose Personal Information about visitors under 13 years of age.

This website is designed by Beiersdorf and intended to be considered as a general audience website and is not intended for use by children. Beiersdorf does not intend to collect Personal Information from individual under the age of thirteen. 

If you are the parent or guardian of a child under thirteen who has provided Personal Information to us, please contact us by clicking here: Contact Us. You can also contact us by e-mailing us at

12. Contact Us

If, for any reason, you are concerned about the way we are using your Personal Information, or you would like to correct or request that we delete any item of Personal Information, please contact us.

Consumer Relations
Beiersdorf Inc.
45 Danbury Rd
Wilton, CT 06897
Tel: 1-800-227-4703

13. California Privacy Rights

Under California law, if you are a California resident, you have the right to request that we do not share your Personal information with third parties for use in direct marketing by them to you. To make such a request, please write us at:

Consumer Relations
Beiersdorf Inc.
45 Danbury Rd
Wilton, CT 06897

A.B. 370 Notice (California residents): Our website does not honor “do not track” browser settings. Third parties such as advertising networks may collect information from your use of our website.

14. Data Privacy Statement for Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your anonymised IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

You can prevent Google from detecting a cookie that is generated because of and related to your usage of this website (including your IP address) as well as processing of these data by downloading and installing this browser plugin:

This privacy policy was last updated August 2019.