The NIVEA Family

Trusted, Loved and always Reliable –
For more than 100 Years

A Universal Brand

A Universal Brand

The NIVEA brand has enjoyed market success for over 100 years and is one of the world’s largest skin care brands today.  It stands for closeness, trust, and effective skin care products for all skin types.

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NIVEA is one of the largest and leading skin care brands in the world. It is available in about 200 countries around the world.
Ralph Gusko, Member of the Executive Board for Brands at Beiersdorf AG
Brand Facts
  • NIVEA 

    NIVEA

    Global market leader for skin care
    Innovative skin care products for the whole family
    First to integrate Q10 in its products
    Around 30 percent of all women around the world use NIVEA products
    NIVEA Creme was one of the first stable oil-and-water based creams in the world
    • Global market leader for skin care
    • Innovative skin care products for the whole family
    • First to integrate Q10 in its products
    • Around 30 percent of all women around the world use NIVEA products
    • NIVEA Creme was one of the first stable oil-and-water based creams in the world

NIVEA CategoriesAlways in Tune with the Times

When NIVEA Creme was launched in 1911 it revolutionized skin care as one of the first stable oil-and-water-based cream in the world. Today, although the NIVEA family has grown considerably, it is no less innovative. Read more about the present-day product ranges here.

  • NIVEA Body Care

    NIVEA offers a complete line of products specifically formulated to deliver moisture and hydration to the skin with vitamins, minerals and natural ingredients for touchably soft, smooth skin.

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  • NIVEA MEN

    Beiersdorf knows what men really want: effective and quick-acting skin care products. That’s why the NIVEA MEN range extends from shaving foam for sensitive skin to relaxing shower gels and energizing body lotions. It includes everything that the active man needs to look and feel fresh.

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  • NIVEA Body Wash

    NIVEA has a comprehensive assortment of products ranging from nourishing and mild to refreshing shower and bath products to leave skin soft, smooth and moisturized.

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  • NIVEA Lip Care

    NIVEA Lip Care delivers long lasting moisturization for soft and supple lips. The advanced formulas glide onto lips and leave lips feeling smooth and healthy.

  • NIVEA Body Care

    NIVEA Body Care

    NIVEA offers a complete line of products specifically formulated to deliver moisture and hydration to the skin with vitamins, minerals and natural ingredients for touchably soft, smooth skin.

    Go to website

  • NIVEA MEN

    NIVEA MEN

    Beiersdorf knows what men really want: effective and quick-acting skin care products. That’s why the NIVEA MEN range extends from shaving foam for sensitive skin to relaxing shower gels and energizing body lotions. It includes everything that the active man needs to look and feel fresh.

    Go to website

  • NIVEA Body Wash

    NIVEA Body Wash

    NIVEA has a comprehensive assortment of products ranging from nourishing and mild to refreshing shower and bath products to leave skin soft, smooth and moisturized.

    Go to website

  • NIVEA Lip Care

    NIVEA Lip Care

    NIVEA Lip Care delivers long lasting moisturization for soft and supple lips. The advanced formulas glide onto lips and leave lips feeling smooth and healthy.

    Find out more
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