It's rooted in our heritage & remains a commitment to our future. “Care” refers to both physical care of nurture and emotional care of empathy and “beyond skin” proves that our care is more than just skin deep – we believe in nurturing meaningful connections with ourselves & with our communities.

It has been at our core for nearly 140 years and has been our north star ever since. It is our reason for coming to work every day, working smarter to reach our goals, and always improving ourselves so we can enhance more lives through skincare.


At Beiersdorf, we care for people — our employees, our customers, our consumers and our communities. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and fosters innovation and ingenuity. We thrive when we are heard, inspired, and encouraged to speak up and against the status quo in an empowering environment.

We’re simply at our best when we all show up as our authentic self feeling respected and valued.
Most importantly, we know just having strong values is not good enough – values need to be supported with actions to have meaning. We’ve taken steps to enhance not only the culture at Beiersdorf, but to also support the community.


Our core values are our compass, our guiding principles in every decision we make. Putting our core values into action every day is critical to upholding the high standards we have for our products, our projects, and ways of working.

Care | Always at the core, we believe in acting responsibly towards our colleagues, consumers, brands, our society and our environment.

Courage | We are committed to bold objectives, take initiative, learn from mistakes and see change as an opportunity.

Simplicity | We strive for clarity and consistency, make decisions quickly and pragmatically and focus on what is essential.

Trust | We say what we mean, keep our promises and treat others with respect.