Our Brands

Strong and Successful – Around the Globe

Our Brands

Strong and Successful – Around the Globe

Close to Consumers

Products Tailored to Skin Care Needs

Beiersdorf’s products are successful around the world because consumers trust us. To further strengthen this trust we are making substantial investments in dermatological research and innovative technologies, global and local trend analyses, and a consistent global brand identity.

Beiersdorf’s brands unite international trends with regional consumer needs because no two markets are the same and consumer skin care requirements differ considerably from continent to continent. We conduct extensive consumer surveys and operate local Skin Research Centers to stay as close as possible to our consumers.

One of the factors driving our global success is our innovation ability. Product research and development activities have always played a key role within the Beiersdorf organization. Many of our Research & Development project results, such as the invention of NIVEA Creme which revolutionized skin care in 1911, have helped us to establish global standards.

NIVEA

NIVEA

Our most important brand has enjoyed over 100 years of success and is today one of the world’s largest skin care brands.

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Eucerin

Eucerin

Dermatologists, pharmacists and consumers around the world trust in Eucerin’s skin care competence.

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NIVEA MEN

NIVEA MEN

With state-of-the-art formulations, the NIVEA MEN  brand is a leader in the international men's skin care market.

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Aquaphor

Aquaphor

Trusted by dermatologists, pediatricians and people like you. Aquaphor Healing Ointment provides the special care that very dry, chapped or irritated skin needs. 

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