NIVEA invites you to kiss and be kissed in Times Square on New Year's Eve

• Times Square domination includes the Kiss Platform where you can “Kiss like a billion people are watching”

NIVEA Lip Care will invite the public this New Years’ Eve to “Kiss and Be Kissed” in Times Square as part of the campaign for the new Lip Care line that launched in the US in September 2008.

Everyone remembers their best New Year’s Eve kiss. Whether you were in Times Square, at a friends’ house party or cuddled up at home, there is something special about the impulsive spontaneity of locking lips at the stroke of midnight. It is important to ensure that your lips are  ready for that great kiss.

“New Years’ Eve is synonymous with the midnight kiss. We saw this as the perfect opportunity to connect with our audience on this emotional night, when everyone is conscious of how their lips feel.” said Nicolas Maurer, Vice President, Marketing, Beiersdorf USA, Inc.

A recent survey conducted by NIVEA found that nearly half (47%) of Americans said dry, chapped lips ruin a great kiss more than anything else. This New Year’s, NIVEA Lip Care wants you to be open and ready for your midnight kiss, both physically and emotionally, with lips that look and feel beautiful.

• As Presenting Sponsor of the New Years’ celebration in Times Square, NIVEA will encourage revelers to pucker up with the following incentives: 
• As the official presenting sponsor of the Times Square New Year’s Eve Celebration, NIVEA Lip Care will be giving out 25,000 product samples to ensure that Times Square revelers have kissable lips at midnight.
• NIVEA Lip Care is hosting a star-studded musical line-up from the NIVEA Countdown Stage in Times Square.
• NIVEA Lip Care will paint Times Square blue and white, with customized 2009 hats, balloons and an instructional kissing pamphlet to turn any tepid kisses into sizzling smooches. 
• The NIVEA Lip Care Kissed and Be Kissed Stage will play host to selected couples celebrating special moments together and declaring their love for each other by kissing in front of the world
• An integration with NBC will include the spot “Hideaway” airing during the New Years’ Countdown with New Years’ messaging and content on NBC.com
• Lip Care content hub www.NIVEAxoxo.com where users can “Send a Kiss” - customizable digital kisses that can be sent to anyone in the country, to arrive at the stroke of midnight in their appropriate time zone

“Everyone’s been practicing for this kiss all year. And there’s no better place to show off your dexterity than at Times Square on New Year’s Eve. They say you should kiss like no one’s watching but on a night like this, you better kiss like the whole world’s watching”, James Cheung, Creative Director at TBWA\Chiat\Day New York.

To send your loved one a digital kiss or learn more about NIVEA Lip Care, visit www.NIVEAxoxo.com.

About Beiersdorf
Beiersdorf AG, headquartered in Hamburg, Germany, is a leading international company of branded consumer products for skin and beauty care.  Beiersdorf stands for leading international brands like NIVEA, Eucerin, la prairie, Juvena, Labello, 8x4, Futuro, Florena, Hansaplast/Elastoplast and Tesa, 125 years of experience in research and development, and strong international presence. For more information on Beiersdorf, visit our Web site, www.beiersdorf.com.

About TBWA\Chiat\Day
TBWA\Chiat\Day is part of TBWA\Worldwide. TBWA\Worldwide (www.tbwa.com) creates Disruptive ideas for global clients, including ABSOLUT, adidas, Apple, Beiersdorf, Henkel, Infiniti, Mars, McDonald’s, Michelin, Nissan, Pernod Ricard, Pioneer, Samsonite, Standard Chartered Bank, Singapore Airlines and Sony PlayStation. TBWA is one of the fastest-growing networks in the Top-Five, and was named by ADWEEK as Global Agency Network of the Year and the most-awarded Agency Network by Creativity magazine in 2007. TBWA has 258 offices in 75 countries, and approximately 11,000 employees worldwide.

TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.  Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

CONTACT TBWA\Chiat::
Marianne Stefanowicz, 212 804-1167
marianne.stefanowicz@tbwachiat.com