Dynamic Growth. Skin and beauty care is our passion. In 2009, Beiersdorf generated sales of €5.97 billion. We are aiming to increase our world market share.
Worldwide Presence. As an international branded consumer goods company, we are growing throughout the world. We focus on markets with above-average growth potential. Our key focus countries include Western Europe, China, Russia, Brazil, and India.
Strong Brands. Our brands are internationally successful. They represent state-of-the-art skin and beauty care, combining systematic consumer orientation, reliable quality, and a tangible brand personality.
Success through Closeness. We know what appeals to our consumers. At the same time, we think ahead and anticipate consumer wishes with our innovations. Our brands are trusted all over the world, above all NIVEA, La Prairie, and Eucerin.
Compelling Innovations. Beiersdorf is an international research and development leader in the area of skin and beauty care. We develop effective cosmetic solutions for consumers, drawing on more than 125 years of experience and state-of-the-art biological methods.
Dedicated Employees. Success has many faces. At Beiersdorf, there are around 20,000 worldwide. Their achievements and hard work drive Beiersdorf’s development and shape our unique corporate culture.
Attractive Employer. For us, both things are always important: success and people. The basis for our success is our employees' high degree of identification with the Company combined with a high level of commitment. We reinforce this by offering comprehensive professional development and training programs.
